| Search Engine Rankings |
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Doghouse
Ranked At #1
AOL are
one of the worlds largest ISPs. This engine allows users to search AOL
content. If no matches are found, results are backed up using the
INKTOMI engine.
YaHoo! Possibly the most popular human compiled directory.
HotBot is a favourite among researchers due to its many power
searching features.
1. Around 80% of internet users look for what they want by
first visiting one of the top 8 search engines. Everybody knows
that even a few good positions on just one or two of the busiest
engines can dramatically increase traffic to a site.
2. People hardly ever go past the top 30 search results and
if your site appears in the top 10, you’ll get 85% more traffic than
if it appears between 11 and 30. |
For a long time The DogHouse has been
resistant in having advertising on its web sites, as so often they come
across as "Noise". This was
the case till I visited a site, where
the Advertising was clearly targeted (seemingly at me personally!) - all
of it was what I was interested in. Therefore if it could happen to
me, it could also be true for the visitors to The DogHouse.
The online gay market alone market is currently considered to have
13 million users in Europe and the US, and this represents just one the
core market for The Doghouse. Lesbians and gay men in the UK for example,
are estimated to have an annual disposable income of £10b UKP from a
salary base of £95 billion. Research shows that there is high spending on
entertainment and holidays, with the majority of lesbians and gay men
considering holidays to be an essential rather than luxury item.
Given this characteristic of one of the segments that the Doghouse
reaches, you can see that many of the reader of this site have the
disposable income that you are looking for.
Placing an Advertisement
on the DogHouse web sites represents good value to.
You will get better returns and it will be easier to track the
success of your advertisement than with any other media.
Voted #1
For providing the best service to the Leather/BDSM community, it surely
suggest that there is a level of interest out there, and a reason for
repeat visitors to the site, so much so that many check in each day.
Following the high praise from the feedback that visitors give, typical
comments include "Just wait till I tell my friends about this site...".
Web Market First.
"... the Internet has been a blessing to gays and lesbians who want
privacy -- and a boon to advertisers trying to reach them. So when
American Airlines recently decided to advertise on Internet portal Gay.com
instead of in Out or any other offline gay medium, it said something about
the effectiveness of the Net in speaking to a sought-after group of
consumers that has been notoriously difficult for advertisers to reach."
-- Fortune 8/14/00
Most likely to be
online:
Early adopters -- three times more likely to be online in 1997. Today, 81
percent use the Internet more than once a day and more than half spend up
to three hours a day online.
- More affluent.
- More discretionary income.
- More trend-savvy.
- More loyal.
- Your best customer
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