Your Best Customer


up
Your Best Customer
Buying Power
Detailed Statistics
Rates


Your Best Customer
Customer Knowledge
Affluent trendsetters

Related
 

 

Think you know the gay market?

Think again.
 

  • In the US alone there are 16.5 million loyal  customers with $450 billion in buying power are ready and waiting.
 
 Gay customers are your best customers
• More affluent. The gay and lesbian market is perhaps the most affluent and loyal affinity group of all.
Reaching single men with household incomes over $75,000 (@plan), while 57 percent of our users prefer to buy "top-of-the-line" items. (Modalis)

• More discretionary income. The average middle-class family spends over one million dollars to raise a child through age 22. Some gay people have kids. Most don't. Where are they spending that money? On your products and services. (USA Today, US Census Data)

• More trend-savvy. If it's popular in gay hubs like San Francisco, Miami, or New York, it'll be appearing in suburban malls next year. Fashion. Music. Film. Here's a trendsetting group that actually has money to burn.

• More loyal. Just look at Absolut and American Airlines - each leads their category in the gay market as a result of their targeted advertising efforts. Gay customers are 87 percent more likely to buy brands that advertise to them directly. (Simmons)


 
 Customer Knowledge ^
Our Customers are important to us, so we have been collecting information about our members and visitors to the DogHouse web sites, how they use the site and their special interests. We have built up a profile showing where many of their interests can be placed.


They  are typically interested in SM role play as you might expect, but also quality suppliers. Having a good purchasing power, they are articulate, for the most part professional and technologically competent.
Their education and financial situation is clearly above the average. That's why the DogHouse web sites are an ideal place for advertisements for services and quality luxury goods.  


These vary from quality Leather, Rubber and other Fetish wear through to more specialist items such as slave cages through to authentic dog wear - let alone the more traditional options such as Gay Holidays,  Gay Friendly Web Hosting, Gay Lifestyle, through to PC upgrades and "Toys for the boys".

This site welcomes Perv/Gay Friendly advertising, and although many of the members are not Heterosexual, it can be said that for most of the members they would visit the same kind of shops, and over 95% of them are in the Professional (DINKY) category, with the associated disposable income.


Affluent, loyal, trendsetters ^
 
Introducing gay and lesbian customers
Trendsetters who make products hip. Affluent buyers with disposable income. And a group that rewards companies that honour diversity. The Doghouse presents a unique opportunity to advertisers looking for the most efficient way to communicate with their best customers. A dollar spent in gay and lesbian media goes farther than one spent on general media or other niche media outlets.

Trendsetters
"... the Showtime campaign is indicative of efforts to appeal to the general audience by first generating positive word of mouth among niche markets deemed to be trend setters, like gays, blacks and urban residents."
-- The New York Times, Stuart Elliott, 11/28/00

Most likely to be online: Early adopters -- three times more likely to be online in 1997. Today, 81 percent use the Internet more than once a day and more than half spend up to three hours a day online.

 

 
An  Original site Last changed on:  04 Sep 2002 19:44 +0100