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For a long time The DogHouse has been
resistant in having advertising on its web sites, as so often they come
across as "Noise". This was the case till I visited a site, where
the Advertising was clearly targeted (seemingly at me personally!) -
all of it was what I was interested in. Therefore if it could
happen to me, it could be true for the visitors to The DogHouse.
The online gay market alone market is currently considered to
have 13 million users in Europe and the US, and this represents just
one the core market for The Doghouse. Lesbians and gay men in the UK
are estimated to have an annual disposable income of £10 billion from
a salary base of £95 billion. Research shows that there is high spending
on entertainment and holidays, with the majority of lesbians and gay
men considering holidays to be an essential rather than luxury item.
Given this characteristic of one of the segments that the Doghouse reaches,
you can see that many of the reader of this site have the disposable
income that you are looking for.
Placing an Advertisement
on the DogHouse web sites represents good value to.
You will get better returns and it will be easier to track
the success of your advertisement than with any other media.
Voted #1
For providing the best service to the Leather/BDSM community, it surely
suggest that there is a level of interest out there, and a reason for
repeat visitors to the site, so much so that many check in each day.
Following the high praise from the feedback that visitors give, typical
comments include "Just wait till I tell my friends about this site...".
Our Customers are important
to us, so we have been collecting information about our members and
visitors to the DogHouse web sites, how they use the site and their
special interests. We have built up a profile showing where many of
their interests can be placed.
They are typically interested in SM role play as you might expect,
but also quality suppliers. Having a good purchasing power, they are
articulate, for the most part professional and technologically competent.
Their education and financial situation is clearly above the average.
That's why the DogHouse web sites are an ideal place for advertisements
for services and quality luxury goods.
These vary from quality Leather, Rubber and other Fetish wear through
to more specialist items such as slave cages through to authentic dog
wear - let alone the more traditional options such as Gay Holidays,
Gay Friendly Web Hosting, Gay Lifestyle, through to PC upgrades and
"Toys for the boys".
This site welcomes
Perv/Gay Friendly advertising, and although many of the members are
not Heterosexual, it can be said that for most of the members they would
visit the same kind of shops, and over 95% of them are in the Professional
(DINKY) category, with the associated disposable income.
DogHouse can provide
you detailed server statistics for your media planning.
On the Primary site (www.TheDogHouse.org) they typically generate a
demand traffic of 200mb/month, up to possibly one million page
views per day.
You can place your advertisement in all DogHouse web sites or target
a specific language or lifestyle on the site, e.g. German or Skinheads
or Youth markets. You are able to get a detailed report, which
will show you the number of views (impressions) and the number of clicks
on your advertisement in your advertisement has had.
The
Doghouse attracts many thousands of visitors every day!
Recently, The Doghouse averaged over 7,200 unique visitors
and 71,000 page views per day, peaking to
over a million hits a day. (Results based on
Web logs from The Doghouse.org for May 1st, 2000 to July
1st, 2000.)
Advertising on The Doghouse will help promote your product
to this large audience!
Our rates are among the best on the Net.
Challenging, Unique, and the Leader of its kind, TheDoghouse
represents good value for money, other sites, charge $750
for one month of advertising, that's $250 more than The
Doghouse. |
You can place banners
in the standard banner-format (468x60 pixel) on all of the designated
pages on the DogHouse web sites.
We do not sell
our banner ads at a cost per 1,000 impressions.
Rather we sell ads for various duration's, which are measured in months
with notification of pending end of package, these are calendar months.
(For example, an ad with a 3 month duration would run for three consecutive
months.) These banner ads are randomly displayed at both the top of
all Web pages on the site except for the default home page (http://www.TheDogHouse.org).
On all of the articles, stories, personal advert, banner ads are shown
at the top and bottom of the page.
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Duration |
Price |
Cost per Month |
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One Month |
$550 |
$550 |
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Three Months |
$1,250 |
$417 |
|
Six Months |
$2,100 |
$350 |
|
One Year |
$3,750 |
$313 |
- All prices are
quoted in the following currency:
- UK Pounds(£),
US Dollars($) and European ECU (€)
- Payment is possible
in following currencies:
- UK Pounds(£),
US Dollars($) and European ECU (€)
- To check
the current Exchange rates click
here.
Banner impressions
can be doubled or tripled by purchasing multiple, overlaying duration's.
For example, if you want to double the number of impressions your banner
will receive for a three month duration, simply buy two three month
duration's - these duration's can run simultaneously, doubling your
overall banner impressions! Furthermore, we provide all of our advertisers
with a report, which shows their impressions and click throughs for
all of their banners.
Your advertisement
in the web sites will be a 'Rotating Ad'. This means, that each time
a user opens or reloads a web page, a new advertisement will be shown.
This site supports
free thinking and individual choice, any advertisement that contravenes
this not welcome.
The advertising remains compatible with the membership
- 'Pay-per-view'
Adult Masturbatory
sites do not typically fit into this sites profile, and such sites
are freely accessible else where via the many search engines.
However this is not an exclusion for other Adult
sites where Adult nature is placed due to a naked slave is showing
the effectiveness of a Whip, or where pay-per-view might be for
Market Analysis reports; many members are in the Money Business
when not eating out of a dog bowl.
- 'Intolerance'
However unlikely it
is, Advertisers from the Religious extremes are unwelcome.
However non-doctrine spirituality (personal development)
would be welcome.
- 'Entrapment'
Government agencies
who would use advertisements for entrapment purposes (encouraging
a crime that might not otherwise happen) or hope to constrain personal
lifestyles (SM,Fetish,Gay) are unwelcome.
However Government Agencies sponsoring SafeSex or Sexual
Health Services are welcome.
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Once you decide to
advertise on The Doghouse, you will need to first send in the payment,
and second, send in the banners you want with instructions on when you
want to run your durations, and, if you have more than one banner, how
you want your banners weighted. If you have decided to advertise with
The Doghouse, I would appreciate it if you would contact us (Advertising)
via email before you send in a cheque. I'd like to get an idea
of what you are wanting to promote, how many durations you are wanting,
etc. Once we have this initial discussion, I will send you an invoice
via email.
All payments must be
in cheque or money order form, paid in one of the
nominated currencies. Payment must
be received in full BEFORE the advertising will begin.
Make the cheque or money order payable to:
The Other Kennel Club
Please mail the cheque or money order to:
The Doghouse. PO Box 2699, Brighton, BN1 8RQ, UK
Please note: Payment via post is no longer accepted, the PO Box 2699 is now closed as the Royal Mail has increased the PO rental by over 1000%, clearly showing their lack of interest in Postal services.
In future payments can only be made via Google, BACS and Mobile/Cellular phones.
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