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For a long time
The DogHouse has been resistant in having advertising on its web sites, as so often they
come across as "Noise". This was the case till I visited a site, where the
Advertising was clearly targeted (seemingly at me personally!) - all of it was what I was
interested in. Therefore if it could happen to me, it could also be true for the visitors
to The DogHouse.
The online gay market alone market is currently considered to have 13 million users
in Europe and the US, and this represents just one the core market for The Doghouse.
Lesbians and gay men in the UK for example, are estimated to have an annual disposable income of £10b
UKP from a salary base of £95 billion. Research shows that there is high spending on
entertainment and holidays, with the majority of lesbians and gay men considering holidays
to be an essential rather than luxury item.
Given this characteristic of one of the segments that the Doghouse reaches, you can see
that many of the reader of this site have the disposable income that you are looking for.
Placing an Advertisement on the DogHouse
web sites represents good value to.
You will get better returns and it will be easier to track the success of your
advertisement than with any other media.
Voted #1
For providing the best service to the Leather/BDSM community, it surely suggest that there
is a level of interest out there, and a reason for repeat visitors to the site, so much so
that many check in each day.
Following the high praise from the feedback that visitors give, typical comments include
"Just wait till I tell my friends about this site...".
Our Customers are important to us, so we
have been collecting information about our members and visitors to the DogHouse web sites,
how they use the site and their special interests. We have built up a profile showing
where many of their interests can be placed.
They are typically interested in SM role play as you might expect, but also quality
suppliers. Having a good purchasing power, they are articulate, for the most part
professional and technologically competent.
Their education and financial situation is clearly above the average. That's why the
DogHouse web sites are an ideal place for advertisements for services and quality luxury
goods.
These vary from quality Leather, Rubber and other Fetish wear through to more specialist
items such as slave cages through to authentic dog wear - let alone the more traditional
options such as Gay Holidays, Gay Friendly Web Hosting, Gay Lifestyle, through to PC
upgrades and "Toys for the boys".
This site welcomes Perv/Gay Friendly
advertising, and although many of the members are not Heterosexual, it can be said that
for most of the members they would visit the same kind of shops, and over 95% of them are
in the Professional (DINKY) category, with the associated disposable income.
DogHouse can provide you detailed server
statistics for your media planning.
On the Primary site (www.TheDogHouse.org) they typically generate a demand traffic of
200mb/month, up to possibly one million page views per day.
You can place your advertisement in all DogHouse web sites or target a specific
language or lifestyle on the site, e.g. German or Skinheads or Youth markets. You are
able to get a detailed report, which will show you the number of views (impressions)
and the number of clicks on your advertisement in your advertisement has had.
The
Doghouse attracts many thousands of visitors every day!
Recently, The Doghouse averaged over 7,200 unique visitors and 71,000 page views per
day, peaking to over a million hits a day. (Results based on Web
logs from The Doghouse.org for May 1st, 2000 to July 1st, 2000.)
Advertising on The Doghouse will help promote your product to this large audience!
Our rates are among the best on the Net.
Challenging, Unique, and the Leader of its kind, The Doghouse represents good value for
money, other sites, charge $750 for one month of advertising, that's $250 more than The
Doghouse. |
You can place banners in the standard
banner-format (468x60 pixel) on all of the designated pages on the DogHouse web
sites.
We do not sell our banner ads at a
cost per 1,000 impressions.
Rather we sell ads for various duration's, which are measured in months with notification
of pending end of package, these are calendar months. (For example, an ad with a 3
month duration would run for three consecutive months.) These banner ads are randomly
displayed at both the top of all Web pages on the site except for the default home
page (http://www.TheDogHouse.org).
On all of the articles, stories, personal advert, banner ads are shown at the top and
bottom of the page.
Introductory price.
| Duration |
Cost per Month |
| One Month |
$550 |
| Three Months |
$1,250 |
| Six Months |
$2,100 |
| One Year |
$3,750 |
You can place
button advertising in the banner-format (175x80 pixel) on all of the designated pages on the DogHouse web
sites.
These buttons are constantly rotating for each new page refresh. The three
buttons pull their content from three lists, the top and most noticeable
button is the 'A-List' and the bottom and least is the 'C-List'.
The
A-list is restricted to just ten advertisers thereby ensuring higher
visibility.
Introductory price.
| Duration |
A
List |
B
List |
C
List |
| One Month |
$695 |
$550 |
$550 |
| Three Months |
$1,590 |
$1,250 |
$1,250 |
| Six Months |
$2,780 |
$2,100 |
$2,100 |
| One Year |
$4,865 |
$3,750 |
$3,750 |
- All prices are quoted in the following
currency:
- US Dollars($)
- Payment is possible in following
currencies:
- UK Pounds(£), US Dollars($) and
European ECU (€)
- To check the current Exchange rates
click here.
See 'How to pay' below for payment details.
Banner impressions can be doubled or
tripled by purchasing multiple, overlaying duration's. For example, if you want to double
the number of impressions your banner will receive for a three month duration, simply buy
two three month duration's - these duration's can run simultaneously, doubling your
overall banner impressions! Furthermore, we provide all of our advertisers with a report,
which shows their impressions and click-throughs for all of their banners.
Your advertisement in the web sites will
be a 'Rotating Ad'. This means, that each time a user opens or reloads a web page, a new
advertisement will be shown.
This site supports free thinking and
individual choice, any advertisement that contravenes this not welcome.
The advertising remains compatible with the membership
- 'Pay-per-view'
- Adult Masturbatory sites do not typically fit
into this sites profile, and such sites are freely accessible else where via the many
search engines.
However this is not an exclusion for other Adult sites where Adult nature
is placed due to a naked slave is showing the effectiveness of a Whip, or where
pay-per-view might be for Market Analysis reports; many members are in the Money Business
when not eating out of a dog bowl.
- 'Intolerance'
- However unlikely it is, Advertisers from the
Religious extremes are unwelcome.
However non-doctrine spirituality (personal development) would be welcome.
- 'Entrapment'
- Government agencies who would use
advertisements for entrapment purposes (encouraging a crime that might not otherwise
happen) or hope to constrain personal lifestyles (SM,Fetish,Gay) are unwelcome.
However Government Agencies sponsoring SafeSex or Sexual Health Services are
welcome.
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Once you decide to advertise on The
Doghouse, you will need to first send in the payment, and second, send in the banners you
want with instructions on when you want to run your durations, and, if you have more than
one banner, how you want your banners weighted. If you have decided to advertise with The
Doghouse, I would appreciate it if you would contact us (Advertising) via email before you
send in a cheque. I'd like to get an idea of what you are wanting to promote, how many
durations you are wanting, etc. Once we have this initial discussion, I will send you an
invoice via email.
All payments must be in cheque/check, money
order form or via paypal, paid in one of the nominated currencies.
Payment must be received in full BEFORE the advertising will begin. Make the
cheque or money order payable to:
The Other Kennel Club
Please mail the cheque or money order to:
The Doghouse (Advertising)
PO Box 2699
Brighton,
BN1 8RJ
United Kingdom
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